________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty.
A) Customer relationship management
B) Customer lifetime value
C) Customer profitability analysis
D) Customer satisfaction analysis
E) Customer-value delivery

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the process of managing detailed information about individual customers and all customer touch points to maximize loyalty. CRM helps businesses build long-term relationships with customers by understanding their needs and preferences and providing personalized experiences. This can lead to increased customer satisfaction, repeat business, and ultimately, higher profits.

________ Is the Process of Carefully Managing Detailed Information About