________ marketing is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.
A) Relationship
B) Permission
C) Database
D) Internet
E) Horizontal

Question

Quizplus · Accepted Answer

Permission marketing is based on the idea that marketers need to obtain permission from consumers before sending them promotional messages, rather than interrupting them with traditional mass media campaigns. This approach emphasizes building a relationship with consumers and providing them with valuable content that they have chosen to receive.

________ Marketing Is Based on the Premise That Marketers Can