A market segment consists of a group of customers who share a similar set of needs and wants.

Name: A market segment consists of a group of customers who share a similar set of needs and wants.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A market segment is defined as a group of customers who have similar needs, wants, and characteristics that distinguish them from other groups within the market. This allows companies to target their marketing efforts and tailor their products or services to better meet the needs of that particular segment.

A Market Segment Consists of a Group of Customers Who