Behavioral segmentation variables include:
A)benefits,user status and income
B)benefits,user status and usage rate
C)benefits,user status and age
D)benefits,user status and occupation
E)benefits,user status and culture

Question

Quizplus · Accepted Answer

Behavioral segmentation variables are based on the behavior of the customer towards the product. Benefits and user status could be part of other segmentation categories, and income, age, occupation, and culture are examples of demographic and psychographic segmentation variables. Usage rate is a behavioral segmentation variable as it addresses how frequently or how much a customer uses a product.

Behavioral Segmentation Variables Include