Regardless of the type of segmentation scheme is employed,the key is adjusting the marketing program to recognize ________.
A)the level of disposable income earned by the target group
B)customer differences
C)the cost-benefit relationship of narrowing the target market
D)customer complaints
E)saturated markets

Question

Quizplus · Accepted Answer

The key to any segmentation scheme is recognizing customer differences and adjusting the marketing program accordingly to address these differences. While factors such as disposable income or market saturation may also impact segmentation strategies, they are not the primary focus. Cost-benefit analysis and responding to customer complaints may also be considerations, but they are not as central to effective segmentation as acknowledging and accommodating customer differences.

Regardless of the Type of Segmentation Scheme Is Employed,the Key