IBM's e-business campaign not only helped to change public perceptions of the company in the marketplace,it also sent a signal to employees that IBM was determined to be a leader in the use of Internet technology.Which principle of internal branding does this example portray?
A)choosing the right moment to capture employees' attention and imagination
B)furnishing energizing and informative internal communication
C)bringing the brand alive for employees
D)linking internal and external marketing
E)understanding how brand communities work

Question

Quizplus · Accepted Answer

The example portrays the principle of linking internal and external marketing, as the e-business campaign impacted public perceptions and also communicated to employees that IBM was committed to being a leader in the use of internet technology.

IBM's E-Business Campaign Not Only Helped to Change Public Perceptions