Which of the following value creation processes means sharing the brand "good news" and inspiring others to use the brand?
A) staking
B) badging
C) evangelizing
D) justifying
E) milestoning

Question

Quizplus · Accepted Answer

Evangelizing refers to the process of spreading positive information about a brand and encouraging others to use it, similar to evangelizing about a particular religion. Therefore, choice C is the correct answer. Staking refers to claiming ownership or establishing territory, badging refers to using symbols or indicators to represent a user's achievements or status, justifying refers to providing logical reasons for the use of a brand or product, and milestoning refers to celebrating important milestones or achievements related to the brand. None of these options accurately describe the process of sharing positive information and inspiring others to use the brand, making choice C the best answer.

Which of the Following Value Creation Processes Means Sharing the Brand