With respect to the "six brand building blocks," ________ are customers' emotional responses and reactions toward the brand.
A)brand imagery statements
B)brand judgments
C)brand performances
D)brand feelings
E)brand resonances

Question

Quizplus · Accepted Answer

Brand feelings are customers' emotional responses and reactions toward the brand, which is one of the six brand building blocks identified in the model developed by Kevin Lane Keller. The other building blocks are brand salience, brand performance, brand imagery, brand judgments, and brand resonances.

With Respect to the "Six Brand Building Blocks," ________ Are