Which of the following is most consistent with the integrated marketing approach?
A) A good product will sell itself.
B) If left alone, consumers are inclined to purchase only inexpensive products.
C) All communication to consumers must deliver a consistent message irrespective of the medium.
D) In order to succeed, the main focus should be on having an efficient production process in place.
E) Online marketing is less important than traditional marketing efforts.

Question

Quizplus · Accepted Answer

The integrated marketing approach emphasizes the importance of delivering a consistent message to consumers through all marketing channels. This supports option C as the correct answer. Option A suggests that a good product will sell itself, which does not align with the idea that marketing plays a vital role in promoting and selling products. Option B is a generalization that overlooks the consumer's value and human psychology. Option D suggests that a company should only focus on the production process, ignoring the customer's needs and requirements. Option E does not recognize the importance of online marketing as a critical component of a company's overall marketing strategy.

Which of the Following Is Most Consistent with the Integrated