________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.
A) Integrated
B) Demand-based
C) Direct
D) Relationship
E) Internal

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with key constituents in order to earn and retain their business, rather than solely focusing on individual transactions or sales. This includes customers, employees, suppliers, distributors, and other marketing partners. The goal is to create mutually satisfying collaborations that benefit both parties in the long run.

________ Marketing Aims to Build Mutually Satisfying Long-Term Collaboration with Key