For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on points-of-________.
A) difference
B) presence
C) inflection
D) parity
E) conflict

Question

Quizplus · Accepted Answer

Points-of-difference refer to the unique characteristics or attributes that distinguish a brand from its competitors. This would be more relevant for brands in stable categories where they are unlikely to extend into new categories and would need to differentiate themselves from their competitors based on their distinctive attributes.

For Brands in More Stable Categories Where Extensions into More