A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?
A) The soap is one-quarter cleansing cream.
B) Dove products include bar soaps and shampoos.
C) Dove soap helps users have softer skin.
D) The soap brand has global presence.
E) The brand has recently launched soap for men.

Question

Quizplus · Accepted Answer

Emphasizing that Dove soap helps users have softer skin highlights a key benefit of the product and sets it apart from other soap brands. The other options either focus on product features (A and B) or general information about the brand (D and E) that may not be as compelling to consumers.

A Marketer That Wants to Anchor a Point-Of-Difference for Dove