Relative advantage of an innovation refers to the degree to which ________.
A) it matches the values and experiences of the individuals
B) it is difficult to understand or use
C) it can be tried on a limited basis
D) it appears superior to existing products
E) the benefits of use are observable or describable to others

Question

Quizplus · Accepted Answer

Relative advantage refers to the extent to which an innovation appears superior to existing products.

Relative Advantage of an Innovation Refers to the Degree to Which