Joseph, a student of Columbia University, finds many of his classmates have purchased an iPad tablet from Apple. The iPad, launched a few months before has been identified as a very useful product and many students in the US have rated it highly. Considering all these, Joseph also decides to purchase an iPad. Which of the following is the adopter group to which Joseph belongs?
A) early adopter
B) innovator
C) late majority
D) laggard
E) early majority

Question

Quizplus · Accepted Answer

Joseph belongs to the "early majority" group. This group often adopts a new product after a significant number of people have already adopted it. They rely on reviews and word-of-mouth from early adopters before making a purchase, which is the case with Joseph deciding to buy an iPad after seeing its popularity among his classmates and its positive ratings.

Joseph, a Student of Columbia University, Finds Many of His