Which of the following is usually referred to as a full-blown test market?
A) an internal focus group
B) a discussion group
C) a country
D) a city or a few cities
E) a laboratory

Question

Quizplus · Accepted Answer

A full-blown test market refers to testing a product or service in a real market environment with actual consumers. This is typically done in a limited geographic area before a wider roll-out. Therefore, the correct choice is D - a city or a few cities.

Which of the Following Is Usually Referred to as a Full-Blown