Modern firms use the ________ tool to design products on a computer and then produce rough models to show potential consumers for their reactions.
A) morphological analysis
B) rapid prototyping
C) concept testing
D) perceptual mapping
E) conjoint analysis

Question

Quizplus · Accepted Answer

Rapid prototyping is the tool used to design products on a computer and then produce rough models to show potential consumers for their reactions. Morphological analysis is a problem-solving method that breaks down complex problems into smaller, more manageable parts. Concept testing is a technique used to evaluate new product ideas by testing them against a target market. Perceptual mapping is a tool used to identify how consumers perceive a brand or product relative to its competitors. Conjoint analysis is a statistical technique used to determine how consumers value different product attributes.

Modern Firms Use the ________ Tool to Design Products on a Computer