________ means presenting the product concept to target consumers, symbolically or physically, and getting their reactions.
A) Perceptual mapping
B) Brand-positioning mapping
C) Brand attribute mapping
D) Concept development
E) Concept testing

Question

Quizplus · Accepted Answer

Concept testing is the process of presenting the product concept to target consumers, symbolically or physically, and getting their reactions. This helps the company assess the viability of the product and make necessary changes before launching it in the market. Perceptual mapping, brand-positioning mapping, and brand attribute mapping are all different techniques used in marketing research, but they are not specifically related to the process of concept testing. Concept development is the process of generating, developing, and refining ideas for new products or services.

________ Means Presenting the Product Concept to Target Consumers, Symbolically