A(n) ________ is an elaborated version of a product idea expressed in consumer terms.
A) test brand
B) alpha product
C) beta product
D) business schedule
E) product concept

Question

Quizplus · Accepted Answer

A product concept is a preliminary version of a product idea expressed in consumer terms that serves as the basis for further market research and development. It includes a detailed description of the product's features, benefits, and possible drawbacks for potential consumers.

A(n) ________ Is an Elaborated Version of a Product Idea