In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.
A) attribute listing
B) mind mapping
C) morphological analysis
D) lateral analysis
E) reverse analysis

Question

Quizplus · Accepted Answer

Morphological analysis is a creativity technique that involves systematically combining different attributes of a product or service to generate new ideas. In this case, the company is discussing modifying different attributes of their screwdrivers, such as the handle material, torque power, and screw heads.

In an Attempt to Improve the Product, a Company That