Business marketers can stimulate problem recognition by ________.
A) ensuring a presence in trade directories
B) direct mail, telemarketing, and calling on prospects
C) encouraging the Better Business Bureau to release statistics
D) using consumer advertising
E) conducting surveys of existing customers

Question

Quizplus · Accepted Answer

Direct mail, telemarketing, and calling on prospects allows business marketers to directly target potential customers and present their products or services as a solution to a problem the customer may not have realized they had. This can stimulate problem recognition and lead to a sale. The other options listed may be useful for other aspects of marketing, but are not as effective for stimulating problem recognition.

Business Marketers Can Stimulate Problem Recognition by ________