If a previously acceptable product for satisfying the need is remembered, and the individual bases the particular purchase decision on it with little or no additional information search or evaluation, then the source of information can be best described as a(n)
A) internal source.
B) group source.
C) experiential source.
D) public source.

Question

Quizplus · Accepted Answer

Internal source: If a previously acceptable product for satisfying the need is remembered, the individual may purchase with little or no additional information search or evaluation.

If a Previously Acceptable Product for Satisfying the Need Is