The ad for DeBeers diamonds reads, "A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's
A) psychological needs.
B) need for esteem.
C) safety needs.
D) self-actualization needs.

Question

Quizplus · Accepted Answer

Esteem needs consist of both the need for the self-awareness of importance to others and actual esteem from others.

The Ad for DeBeers Diamonds Reads, "A Quality Diamond of a Carat