Sandra, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of
A) group influence.
B) situational influence.
C) marketing influence.
D) product influence.

Question

Quizplus · Accepted Answer

A consumer sees an ad about a new Starbucks opening in the newspaper. This is an example of marketing influence.

Sandra, Who Wants to Buy an Exercise Machine, Sees an Advertisement