For which of the following purchases would a consumer most likely engage in extensive decision making?
A) Purchase of a pair of panty hose at a hotel gift shop.
B) Purchase of a cup of coffee from Starbucks.
C) Purchase of a case of cat food.
D) Purchase of a new car.

Question

Quizplus · Accepted Answer

Extensive decision making requires the most time and effort since the purchase involves a highly complex or expensive product that is important to the consumer.

For Which of the Following Purchases Would a Consumer Most