Benefit segmentation focuses on the benefits sought by the consumer, whereas psychographic segmentation focuses on
A) consumer lifestyles.
B) mass merchandise.
C) relationship marketing.
D) intensive distribution.

Question

Quizplus · Accepted Answer

Whereas benefit segmentation focuses on the benefits sought by the consumer, psychographic segmentation focuses on consumer lifestyles.

Benefit Segmentation Focuses on the Benefits Sought by the Consumer