_____ attempts to measure consumer value systems and consumer perceptions of various brands in product class.
A) Benefit segmentation
B) Psychographic segmentation
C) Demographic segmentation
D) Geodemographic segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation attempts to measure consumer value systems and consumer perceptions of various brands in a product class.

_____ Attempts to Measure Consumer Value Systems and Consumer Perceptions