The logic of market segmentation is based on the idea that _____ can seldom meet the needs and wants of all consumers.
A) marketers and sales people
B) marketing communication
C) brand value
D) single product items

Question

Quizplus · Accepted Answer

The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers.

The Logic of Market Segmentation Is Based on the Idea