The process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) for the firm to serve is called
A) marketing concept.
B) marketing development.
C) market segmentation.
D) marketing communication.
Correct Answer:
Verified
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Q17: The primary reason for studying _ is
Q18: Successful marketing strategies depend on discovering and
Q19: The logic of market segmentation is based
Q21: A company is entering the deodorant market.
Q22: What are the two most commonly used
Q23: Post hoc segmentation is an approach in
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Q25: What does "AIO" stand for?
A) Activities, interest,
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