If a menu item is estimated to bring in $300,000 in future earnings without doing any market research, but it is believed the earnings could be increased to $330,000 by spending $40,000 on research, then the marketing director should:
A) Veto the research
B) Somewhat support the research
C) Highly encourage the research
D) Eliminate the menu item

Question

Quizplus · Accepted Answer

The Answer is A

If a Menu Item Is Estimated to Bring in $300,000