MATCHING
Complete the following using the terms listed.
-_____ is a persuasive type of sales presentation that promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

Creative selling is a persuasive type of sales presentation that promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

MATCHING Complete the Following Using the Terms Listed