MATCHING
Complete the following using the terms listed.
-Non-personal stimulation of demand for a good,service,place,idea,event,person,or organization by unpaid placement of information in print or broadcast media is called _____.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

Non-personal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media is referred to as publicity.

MATCHING Complete the Following Using the Terms Listed