MATCHING
Complete the following using the terms listed.
-_____ sets an intentionally high price relative to the prices of competing products.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

Skimming pricing sets a high initial price for a new product, usually when there is little to no competition.

Answer: E
 EDLP (Everyday Low Pricing) is a pricing strategy that sets a low price for products consistently, rather than having fluctuating prices and sales.

Answer: H and J
 Pulling strategy uses advertising and other promotional tools to create demand for a product, while skimming pricing sets a high initial price for a new product. Together, they can create a successful product launch.

MATCHING Complete the Following Using the Terms Listed