MATCHING
Complete the following using the terms listed.
-Rather than relying on short-term price-cutting tactics like special sales or cents-off coupons,_____ is a strategy that is devoted to maintaining continuous low prices.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

EDLP stands for Every Day Low Pricing, which is a pricing strategy focused on offering consistent low prices to customers, instead of temporary discounts or promotions. This approach aims to create customer loyalty and improve sales volume, rather than relying on short-term price reductions.

MATCHING Complete the Following Using the Terms Listed