MATCHING
Complete the following using the terms listed.
-_____ attempts to promote a product by generating consumer demand for it.
A)breakeven analysis
B)promotional mix
C)volume objective
D)institutional advertising
E)EDLP
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)pulling strategy
K)integrated marketing communications
L)publicity
M)telemarking

Question

Quizplus · Accepted Answer

Pulling strategy attempts to promote a product by generating consumer demand for it. This involves the use of advertising and promotional tools to directly target consumers and persuade them to buy the product. Examples of pulling tactics include advertising, sales promotions, and personal selling.

MATCHING Complete the Following Using the Terms Listed