The following are two elements of the marketing mix: ________ is informing,persuading,and influencing a purchase decision;________ is the exchange value for a good or service.
A)creative selling;order processing
B)personal selling;non-personal selling
C)promotion;price
D)pushing strategy;pulling strategy

Question

Quizplus · Accepted Answer

Promotion refers to informing, persuading, and influencing a purchase decision, while price refers to the exchange value for a good or service. Options A, B, and D are all incorrect because they either do not accurately describe these two elements of the marketing mix or are not distinct elements of the marketing mix.

The Following Are Two Elements of the Marketing Mix: ________