Which of the following parameters does the formula for the computation of cost per thousand (CPM) take into account?
A)Cost of ad space
B)Program rating
C)Cost of commercial time
D)Daily inch rate
E)Cost of 1 unit of time

Question

Quizplus · Accepted Answer

CPM is calculated by dividing the cost of the ad space by the number of impressions (in thousands) it generates.

Which of the Following Parameters Does the Formula for the Computation