Which of the following statements is true of the effects of reach and frequency of a media vehicle?
A)Fewer than eight exposures is considered insufficient reach.
B)More than 10 exposures are considered to be effective reach in most circumstances.
C)The central goal of productive media planning should be to enhance frequency rather than reach.
D)Evidence suggests that an exposure rate of one within a purchase cycle is an effective level.
E)Frequency response principles or generalizations vary by medium.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements is true of the effects of reach and frequency of a media vehicle?
A)Fewer than eight exposures is considered insufficient reach.
B)More than 10 exposures are considered to be effective reach in most circumstances.
C)The central goal of productive media planning should be to enhance frequency rather than reach.
D)Evidence suggests that an exposure rate of one within a purchase cycle is an effective level.
E)Frequency response principles or generalizations vary by medium.

Which of the Following Statements Is True of the Effects