The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey a desired message.
A)average frequency
B)average reach
C)effective reach
D)GRP
E)effective frequency

Question

Quizplus · Accepted Answer

The Answer of The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey a desired message.
A)average frequency
B)average reach
C)effective reach
D)GRP
E)effective frequency

The Concept of _____ Is Based on the Assumption That