Which of the following statements is true of marketing factors important in determining frequency levels as recommended by Joseph Ostrow?
A)The higher the brand share, the higher the frequency level required.
B)The higher the loyalty, the higher the frequency level required.
C)Higher frequency levels are required when competitive noise is absent.
D)The ability of a target group to learn and to retain messages has a direct effect on frequency.
E)Products used daily or more often need to be replaced quickly, so a lower level of frequency is desired.

Question

Quizplus · Accepted Answer

Joseph Ostrow recommended that the ability of a target group to learn and retain messages has a direct effect on frequency. Therefore, statement D is true. A, B, C, and E are not discussed by Joseph Ostrow as factors important in determining frequency levels.

Which of the Following Statements Is True of Marketing Factors