Which of the following is true of TCPM?
A)It calculates CPMs based on the target audience.
B)It calculates longevity of magazine circulations.
C)It calculates BDIs based on overall audience.
D)It calculates CPMs based on the overall audience.
E)It calculates the cost of using one unit of timE.Most media buyers rely on target CPM, or TCPM, which calculates CPMs based on the target audience, not the overall audience.

Question

Quizplus · Accepted Answer

TCPM calculates CPMs based on the target audience, not the overall audience.

Which of the Following Is True of TCPM