Which of the following factors leads to an underestimation of actual reach?
A)Changes in daily inch rates
B)Cost per page variations
C)Pass-along rates
D)Ineffective CPP estimations
E)Variations in the TCPM

Question

Quizplus · Accepted Answer

Pass-along rates refer to the number of people who see an ad because someone else showed it to them, and are often difficult to track accurately. As a result, they can lead to an underestimation of the actual reach of an advertising campaign. A, B, D, and E are all factors that may affect the cost or efficiency of an advertising campaign, but do not directly impact reach estimation.

Which of the Following Factors Leads to an Underestimation of Actual