Which of the following is a disadvantage associated with radio advertising?
A)High production costs
B)Low audience segmentation
C)High clutter
D)Low frequency
E)Low flexibility

Question

Quizplus · Accepted Answer

Radio advertising has a high clutter rate, meaning that there are a lot of ads competing for the listener's attention. This can make it difficult for a particular ad to stand out and be effective. Additionally, radio advertising has low audience segmentation, as it is difficult to target specific demographics or geographic areas with radio ads compared to other forms of advertising. However, radio advertising typically has low production costs and can reach a large audience with high frequency. Radio advertising also offers some flexibility, as ads can be changed relatively quickly and easily.

Which of the Following Is a Disadvantage Associated with Radio