In considering whether to select more than one customer segment as a target market, a company would be LEAST likely to consider which of the following?
A) its ability to meet the requirements of the customers
B) whether each segment has critical mass
C) the overall cost of meeting customer requirements
D) whether the segments share core similarities of attitude, behavior, and economics
E) the potential profitability of serving different customer groups

Question

Quizplus · Accepted Answer

This option is not likely to be the least considered factor, as a company would want to ensure that there are similarities in attitude, behavior, and economics among the different customer segments in order to make strategic marketing decisions. The other options would also be important considerations in selecting target markets.

In Considering Whether to Select More Than One Customer Segment