________ involves looking at individuals with similar life experiences at different times in their history.
A) Behavioral targeting
B) Generational marketing
C) Cohort marketing
D) Target marketing
E) Concentrated marketing

Question

Quizplus · Accepted Answer

Cohort marketing involves dividing a population into groups based on shared experiences and characteristics, such as birth year, and analyzing how their attitudes, preferences, and behaviors change over time. This approach allows marketers to more accurately target and communicate with specific groups of consumers.

________ Involves Looking at Individuals with Similar Life Experiences at Different