Which of the following is a relatively recent development that optimizes the online advertising potential for products and services?
A) behavioral targeting
B) cohort marketing
C) concentrated marketing
D) usage-rate targeting
E) functional positioning

Question

Quizplus · Accepted Answer

Behavioral targeting is a relatively recent development that optimizes the online advertising potential for products and services. It involves collecting and analyzing data on user behaviors, such as search history, browsing habits, and demographic information, to deliver targeted advertising based on their interests and needs. This approach has revolutionized online advertising by enabling companies to reach their ideal audience more effectively and with greater precision. Cohort marketing, concentrated marketing, usage-rate targeting, and functional positioning are all marketing techniques that existed before the rise of digital advertising and are not specific to online advertising optimization.

Which of the Following Is a Relatively Recent Development That