The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms.
A) demographics
B) purchasing approaches
C) customer operating characteristics
D) personal characteristics
E) benefits sought

Question

Quizplus · Accepted Answer

Benefits sought refers to the desires or expectations that customers have regarding the benefits they will receive from a product or service, such as service support, cutting-edge technology, or financing terms. This segmentation variable is focused on understanding what customers want from a product or service and allows businesses to tailor their offerings to meet those specific needs.

The Business Segmentation Variable of ________ Refers to Customer Desires