The business segmentation variable of ________ refers to where power resides in an organization.
A) demographics
B) purchasing approaches
C) customer operating characteristics
D) personal characteristics
E) benefits sought

Question

Quizplus · Accepted Answer

The segmentation variable of purchasing approaches refers to how customers make decisions about buying products or services. The variable of where power resides in an organization is related to purchasing approaches, as the decision-making power may reside with a specific department or individual within the organization. Therefore, B is the best choice for this question.

The Business Segmentation Variable of ________ Refers to Where Power