A company implementing CRM is better off collecting ________ information than ________ information.
A) personal; purchase history
B) personal; financial
C) differentiation; identification
D) too much; too little
E) too little; too much

Question

Quizplus · Accepted Answer

Collecting too much information can overwhelm a CRM system and make it difficult to extract useful insights, whereas collecting too little information may not provide enough data to effectively understand and serve customers. Therefore, it's better to err on the side of collecting more information rather than too little, as long as it is managed effectively.

A Company Implementing CRM Is Better Off Collecting ________ Information