Information collected through CRM is stored in a ________.
A) customer database
B) data mine
C) marketing mix
D) loyalty program
E) balance sheet

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) data is typically stored in a customer database, which is a centralized repository for all customer-related data, including contact information, purchase history, and service interactions. This allows businesses to access and analyze customer data to improve customer experiences and inform business decisions.

Information Collected Through CRM Is Stored in a ________