________ is defined as the activities used to establish, develop, and maintain customer sales.
A) Data mining
B) Customer relationship management
C) Customer retention
D) Customer satisfaction
E) Customer differentiation

Question

Quizplus · Accepted Answer

Customer relationship management involves a set of activities used to establish, develop, and maintain customer sales. Data mining is the process of extracting information from large sets of data. Customer retention refers to the ability of a company to retain its existing customers. Customer satisfaction refers to the extent to which a customer is satisfied with a company's products or services. Customer differentiation refers to the process of distinguishing a company's product or service from other competitors in the market.

________ Is Defined as the Activities Used to Establish, Develop